CRM & Retention
We are building the retention programme from the ground up. There is no legacy journey map to work around and no ten-year-old segmentation nobody wants to touch.
You would decide the lifecycle model, the segments, the bonus logic and the calendar — and see the results within days rather than presenting them to a committee six weeks later.
- Own the lifecycle model and player segmentation end to end.
- Design bonus logic and the promotional calendar across DE, CA, NZ and AU.
- Ship campaigns without a four-week approval cycle.